If you’ve been following me lately, you know that I recently started a new position with the American Sportfishing Association as Web Manager for KeepAmericaFishing™. These past three weeks have been amazing and incredibly challenging in many ways. First, I have never used Salsa Labs or ExpressionEngine in a professional capacity before. My learning curve […]

Recently, I read an article on the Huffington Post by Jake Brewer entitled, “The Tragedy of Political Advocacy.” This article questions the effectiveness of online political advocacy in reaching the intended recipient, in this case and most often, Capitol Hill in Washington, D.C. Brewer writes, “[d]espite how good your civic action may have made you […]

I just read a piece on the Care2.com nonprofit online marketing blog, Frogloop entitled, “The Future of Online Fundraising.” The author, Allyson Kapin writes about a new online fundraising program in which Autism Speaks, through a collaboration with Blackbaud, built Autism Speaks U in an effort to personalize online fundraising for purposes of enlisting those […]

Today, as is accustomed to my personality, being a Myers Briggs ENTJ, I acted too quickly when trying to spread the news of the latest campaign that is launching today. I was quick to jump the starting gun and was asked to rescind my posts to both Facebook and Twitter about it, which I quickly […]

Recently, I came across another thread from the Progressive Exchange listserve that I couldn’t resist posting about here on Williteration. The question that arose was at what time during the week is a good time to launch a mass e-mail from a platform such as Convio eCRM platform, or one similar to it, such as […]

What mortality/injury rate is acceptable to meet safety standards in the quality of our roadway infrastructure? In our cars? In the products we use everyday? The homes and buildings we occupy? The toys we let our children play with? With the recent introductions of Data.gov, Recovery.gov under the Barack Obama Administration and the Program Assessment […]

As my organization gets ready to send out it’s annual membership renewal fundraising appeal (you can view it here), I have been thinking about it and I wonder; as a recipient of one of these messages, are you likely to respond to them? What do you respond to the most in these or any other […]