This week marks my second attempt and completion of creating basic flash banners advertisements using Adobe Flash. The first attempt occurred while I was employed with League of Conservation Voters last fall. I learned how to create these basic flash banners while watching Layers TV episode #126 from February 24, 2010. Raphael “RC” Concepcion is truly a master of all things Adobe.
This week’s project has to do with a campaign to encourage American anglers to purchase a “Let Us Fish” hat with a minimum donation of $10.
The purpose of the campaign is to support ongoing litigation directed at the State of California Fish and Game Commission (FGC), citing that the body “exceeded its authority,” and that the “regulations [under the California Marine Life Protection Act of 1999 (MLPA)] were not subject to environmental review as required by state law.” Under this act, marine protected areas (MPAs) are being set up under the purview of the FGC. These MPAs are areas where commercial and recreational fishermen cannot fish extending several miles from shore.
Essentially, what this litigation is setting out to accomplish is throwing out currently established MPAs because they were set up without public input and as such, this activity violated the MLPA law. As we now have a basic understanding of the campaign, I can return to our discussion about these banners.
Now that I have the basics down, I can get more elaborate in the future and perhaps practice with Hullabaloo Stories on a more intricate design; once my wife completes her graduate certificate in Summer 2011.
Currently, the banners are linked to KeepAmericaFishing™ and they will be re-published at a later date with an appropriate link to purchase these hats.
Well, here is a sample or two (there are other sizes, of course). What do you think? If you saw them on a fishing site (such as Bloody Decks), would you be tempted to click on them?
Now that the campaign is currently in effect, learn more about the litigation against MLPA implementation and get your “Let Us Fish” hat today.