Web Sites
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Nevada Center for Civic Engagement
A non-profit dedicated to the study of the US Constitution, history, law and civics to develop responsible and informed citizens.
As a volunteer for the We The People: The Citizen and the Constitution program as a Nevada Congressional District 2 co-coordinator, I volunteered to build out the Nevada Center for Civic Engagement website for free. The We The People program is currently funded by the State Bar Foundation of Nevada, NVCCE is a non-profit founded to eventually take over management and eventually the funding of the program in the state of Nevada. The website, released in early 2017, is located at NVCCE.org. The site utilizes a responsive design theme named, “Born to Give” that is both mobile and tablet browser friendly found at Themeforest and several plugins from Codecanyon to enhance the user experience, Search Engine Optimization (SEO) and functionality of the site. Overall, this site took about three business days to put together and created a site to serve information about the newly formed non-profit to potential donors and supporters of the work of this organization. -
Dodge for a Cause
Giving back to the local special needs community, one dodgeball tournament at a time.
My personal friend, who has a daughter with disabilities, needed a website built that could help people to register for their annual dodgeball tournament in Sparks, Nevada. I built out this site for free. Located at DodgeForACause.org this site has the capability of both collecting donations and registering participants for this event. The website, released in January 2017, ended up being a “game changer” by registering 50% more teams than the previous year. The site utilizes a responsive design theme that is both mobile and tablet browser friendly found from Themeforest and several plugins from Codecanyon to collect donations and make it easier for team captains to register their teams. Overall, this site took about two business days to put together and created an all new experience for the the Dodge for a Cause organizers, donate to the organization and register for their annual dodgeball tournament. -
Sigma Phi Epsilon Nevada Alpha
Alumni & Volunteer Corporation
As an alumnus of Sigma Phi Epsilon Nevada Alpha, this website project was near and dear to my heart. During my role as an at-large member of the ΣΦΕ Nevada Alpha Alumni & Volunteer Corporation, I volunteered to redesign their website and migrate the site content from a WordPress.com instance to a WordPress.org hosted instance to enable the flexibility of plugins and custom themes. The new website, released in late March 2013, is located at NVAlpha.org. The site utilizes a responsive design theme that is both mobile and tablet browser friendly found from Themeforest and several plugins from Codecanyon to enhance the user experience and functionality of the site. Overall, this site took about three business days to put together and created an all new experience for the SigEp Nevada Alpha alumni to network, donate to the organization and keep abreast of upcoming events for alumni to attend. -
Windy Pinwheel
Family Friendly Adventures
Northern Nevada and the Sierras
A side project with my wife and two friends from college, I act as the main website administrator. This site utilizes the Triangle Magazine WordPress Theme from ThemeForest.net and several other plugins. This theme is customized to display the reviews page to look similar to the blog posts page. The Slick Social Share Buttons plugin is also customized to include AddThis.com functionality. Finally, this theme has a fully integrated OIO Publisher plugin to monteize the website through advertisements and paid blog post submissions. -
Campaign to Invest in America’s Workforce
A campaign that calls for greater and more effective federal investments in our nation’s workforce skills…
While working as an independent contractor for Firefly Partners, I was assigned this project to take it from an Adobe Photoshop document, code it in HTML/CSS and convert it to a custom WordPress theme. The website launched February 2012. This site is hosted on a WordPress backend and uses the 960 grid system, jQuery library, and Adobe CS5 (Photoshop and Dreamweaver, HTML 5, CSS3). Please visit the Campaign to Invest in America’s Workforce website. -
Hullabaloo Stories
Custom Stories, Board Books and Fabric Books for Children
This is my first commercial Web site endeavor. This is my wife’s hobby/business that spurred out of an experiment to help our daughter recognize family located in California and Nevada. I implemented a WordPress backend, the 960 grid system, jQuery/jFlow and built it from scracth using Adobe CS5 tools such as Photoshop, Dreamweaver, Illustrator and others in building this small business/hobby Web site. She has already received many orders and we feel the business is taking off. -
SigEp Feds
A Washington, DC Metropolitan Area
Sigma Phi Epsilon Alumni Group
As Technology Chair and volunteer member of the SigEp Feds, I was in charge of the design and implementation of the Web site, now turned blog, and regular communications for the group. To keep costs to a minimum, because we are a non-dues-paying group, we chose to go the route of a blog. I was also responsible for reviewing and approving/rejecting requests to join our listserve hosted on Yahoogroups. I was been active with this group in the Washington, DC area between 2006 and 2011.
Selected Web Design Achievements
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Wayside Waifs
Blackbaud Luminate Online TeamRaiser DesignFor this Blackbaud Luminate Online TeamRaiser peer-to-peer fundraisng site, I implemented a Do-It-Yourself (DIY) design. Using the Blackbaud Best Practices design found here, I combined it with the idea of a choose-your-own-adventure grid found on the World Wildlife Fund’s Panda Nation website. This site repurposes the use of a “team” and relabels it as an “event” where anyone can join an event to fundraise together as a team for that event. Further, this TeamRaiser design also uses “Promotional Codes” built into the functionality of the platform to display certain participation types upon selecting which way someone wants to fundraise. For instance, using the birthday option, the user is showing a birthday participation type. For an athletic event, the user is shown the option of holding an athletic event as an individual or starting an event that others can join to fundraise together. Please view their Luminate Online DIY TeamRaiser event site.
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Test Positive Aware Network (TPAN)
Blackbaud Luminate Online TeamRaiser DesignFor this Blackbaud Luminate Online TeamRaiser peer-to-peer fundraisng site, I processed a Change Order to incorporate a custom progress meter/thermometer. Using the Blackbaud Best Practices design, under default conditions, the progress meter appears in the right-hand sidebar area. In this case, with the customization, it introduces the progress meter centered immediately under the slideshow and call-to-action area of the TeamRaiser Best Practice design. This progress meter uses jQuery and it mimics those progress meters found on many Friends Asking Friends sites on the Sphere platform. Please view their Luminate Online TeamRaiser event site.
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Minnesota Recovery Connection
Blackbaud Luminate Online TeamRaiser DesignFor this Blackbaud Luminate Online TeamRaiser peer-to-peer fundraisng site, I processed a Change Order to incorporate custom jQuery badges. Using the Blackbaud Best Practices design, under default conditions, milestone badges are financial-based (e.g. $500 raised, $1,000 raised, etc.). In this case, with the customization, it introduces behavior and participation-based milestones such as whether someone is one a team, or is leading a team as a team captain, is a returning participant, etc. Please view their Luminate Online TeamRaiser event site.
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Down Syndrome Guild of Dallas
Blackbaud Sphere Friends Asking Friends SiteAs with most of my designs for Blackbaud Sphere Friends Asking Friends peer-to-peer fundraisng site, I made an effort to get as close to the client’s website design as possible. Here, for Down Syndrome Guild of Dallas, I selected elements from their site and incorporated them as buttons in the header area under CSS styling. Please view their Friends Asking Friends event site and compare it to their organization site design.
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Sacramento Kings Foundation
Blackbaud Sphere Friends Asking Friends SiteThe client supplied some of the design elements to this design, such as the background in the thermometer region, but other than that, the elements are coded using CSS3 elements. An interesting addition to the client’s design assets was my introduction of a repeating basketball pattern for their thermometer counter. It adds a very unique touch to their design. This image relied heavily on the NBA Sacramento Kings color palette for an aesthetic pairing to their organizational website. Please view their Friends Asking Friends event site.
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ADRA Canada
Blackbaud Sphere Friends Asking Friends SiteThe client was undergoing a redesign with Blackbaud’s Guide Creative team and during this redesign, I was in charge of their Friends Asking Friends design. Similar to other client’s I used elements of their redesign to coincide with the look and feel of their organizational site. Their Friends Asking Friends design is unlike any I have completed since with a custom header and footer area to match the aesthetic appeal of their organizational site. Please view their Friends Asking Friends event site.
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Cancer Center of Santa Barbara
Blackbaud Sphere Friends Asking Friends SiteCancer Center of Santa Barbara wanted something to induce the feeling of both walking and running with their event. After supplying their logo design, I created both a custom background and custom thermometer icon that characterized the event well. The color palette and branding found on the client’s organizational site is maintained on their Friends Asking Friends event fundraising site. Please view their Friends Asking Friends event site.
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Pediatric Cancer Foundation of the Lehigh Valley, Inc.
Blackbaud Sphere Friends Asking Friends SiteFor the Pediatric Cancer Foundation of the Lehigh Valley, the client sought to move away from the bold orange found on their organizational website and move toward a deeper gold color to empasize the gold ribbon that symbolizes the Pediatric Cancer cause (showcased by the gold ribbon emblazened as their thermometer icon). The look was completed by pulling elements off of their website; maintaining the blimp and clouds for a whimsical brand-consistent look and feel from their organizational site to their Friends Asking Friends site. Please view their Friends Asking Friends event site.
Selected Web Site Achievements
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Christians United for Israel
Luminate Online Three-year Expiring Membership Recapture Project
Working with this organization, I was asked how to set up a recurring email delivery for recapturing expiring memberships. This turned into a Change Order project valued over $8,000 in revenue for Blackbaud. With this project, we set up membership types, three (3) separate donation forms, one (1) for each year and ten (10) separate responsive email stationary/templates each corresponding to each membership level offered and a message for memberships within 60 days of expiring for each twelve (12) month membership. The build for this project spanned three (3) weeks and is now in place for the client. Please take a look at their membership forms located here (1st year, 2nd year, and 3rd year) and there is a possibility of adding more years in the future. -
Huntington Society of Canada
Donation/Subscription/Modify Profile forms
As a part of my project with the Huntington Society of Canada I was assigned to develop a responsive mobile form to be hosted on the Sphere platform that mirrored the client’s organizational website that is hosted on a WordPress platform. This involved copying and hosting all supporting CSS and javascript files behind the Kintera.com domain that is hosted behind a security certificate. Each of these forms required cross-linking to other forms to determine whether or not a person wanted to give to the Huntington Society of Canada as an individual or as an organization as well as house the forms for email subscription, modification or the ability to unsubscribe to/from email campaigns the organization sends from the Sphere platform. To the end user, it is a seamless transition to the donation forms. Please view the Huntington Society of Canada’s donation form. -
KeepAmericaFishing™
Events ModuleAdding a new section to a Web site is no easy task. Conceptualizing the idea, selling it to decision makers and implementing the idea are all a part of the process. The Upcoming Events section of KeepAmericaFishing™ is a dynamic section of the site that is pulled to the home page, an RSS feed and it renders an embedded Google Maps visual element and geolocation meta data on the event page utilizing ExpressionEngine custom fields.
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KeepAmericaFishing™
FISH! TalesThe FISH! Tales section of KeepAmericaFishing™ operates much the same way a blog does by incorporating angler advocate/supporter submissions into the content strategy of the Web site. Here, a user submits a story using a FISH! Tales submission PHP coded form and the user then uploads their image to the Salsa Labs platform. Each story is posted after each image is edited using Adobe Lightroom 3 and Photoshop and the story is reviewed for grammar, relevance and brevity. This section also utilizes Shadowbox.js as a method of viewing larger images and videos within each FISH! Tale submission.
This section of the site also incorporates a sidebar that is different from the rest of the site and utilizes the DevDemon Tagger and built-in ExpressionEngine archive dynamic elements to enhance the user experience. The graphics in the sidebar are designed from scratch using Photoshop.
e-Marketing Work
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KeepAmericaFishing™
Flash Banner Ad Campaign
During the “Stop the MLPA” campaign, I was charged with creating Web banner advertisements in support of a fundraising campaign to pay litigation fees related to the campaign. The copy was simple, “Stop the MLPA, Get Your ‘Let Us Fish’ Hat Today.” Implementing the basic flash banner ad brought a professional look and feel to this campaign. These ads were hosted on various fishing advocacy forums such as Bloody Decks and 976Tuna as well as various consumer outdoor consumer fishing show Web sites, most notably on the Fred Hall Shows Web site. Read more…
Recent e-Newsletter Work
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Simon Wiesenthal Center
Giving Tuesday 2013
This e-newsletter was launched as a part of a campaign A/B test for Simon Wiesenthal Center in 2013. As a part of the A/B test to determine if less messages were just as effective as their normal amount of end-of-year campaign messages, it included an e-newsletter template redesign. This email newsletter template is mobile responsive, meaning it is optimized for mobile devices to render the bottom graphics and stories vertically on a mobile browser versus a horizontal orientation on a desktop browser. Please view the hosted e-newsletter. -
Huntington Society of Canada
Email Template
This email template for the Huntington Society of Canada is also mobile responsive, similar to the Simon Wiesenthal Center email above in that it is optimized to render on a mobile browser for the client to reach all audiences, both at a desktop computer and on-the-go. -
KeepAmericaFishing™
May 2011 Fundraising Appeal
For this piece, I was in charge of overall graphic design and layout of the fundraising copy supplied by KeepAmericaFishing consultants, First Degree. -
KeepAmericaFishing™
Action Alert
For this piece, I was in charge of overall graphic design and assisted in drafting the copy as a member of the government policy department of the American Sportfishing Association. As a team, we focused on brevity while driving traffic quickly to KeepAmericaFishing where supporters could easily take action. Please notice the usage of “Share on Facebook” and “Share on Twitter” links. Each of these links uses Google Analytics tracking to track click throughs from social networks to identify viral lift of each link emanating from each e-newsletter/action alert we launch from the Salsa Labs platform. -
United Cerebral Palsy
Renewal Piece 2010
Again using the conditional population technique, the 2010 renewal for United Cerebral Palsy resulted in our most successful campaign outside of our end-of-year season. This year we incorporated the opportunity for the e-mail to go “viral” by hosting links (with embedded google analytics tracking codes) for users to share on Facebook and Twitter. -
United Cerebral Palsy
Thanksgiving 2009
This is a end-of-year fundraising appeal from the 2009 holiday season. Leading a small team, I drafted and organized the 2009 holiday messaging schedule and content. I designed all images in each of the 2009 holiday-related mailings. The 2009 holiday messaging campaign included A/B testing each message to discover successful strategies to learn from each mailing. These mailings also included a “Share on Facebook” and “Share on Twitter” link to enable viral sharing of each message. We employed Google Analytics with the Bit.ly link shortening service to track traffic coming from each of these social networks. -
United Cerebral Palsy
Renewal Piece 2009
This piece consisted of a membership card that was set to conditionally populate the name and membership number of the message recipient using Convio’s database and absolute background image positioning. -
United Cerebral Palsy
2008 Annual Conference Brochure: Believable Hope
The graphics for this piece were designed by an external firm. It was my job to code the CSS to send as an e-mail as well as host online for further inquiry. -
United Cerebral Palsy
Welcome Series: Message 3 – Social Networking
This message is message three of a four-part Welcome Series for United Cerebral Palsy. Within 30 days of introduction to the Convio mail database under my management, the recipients receive four messages at a week apart. This is the third message discussing UCP’s social media opportunities for the end user to get involved. -
iConstituent, LLC
Moran iTownhall
I designed two images for this piece. The first, I designed the banner while Jim Moran’s office was a client of DCS. Moran’s office began working with iConstituent about the same time I began working for them. Again, they became a part of my portfolio of clients while at iConstituent, LLC. The second graphic is the graphic for their telephone townhall about U.S./Iran relations. I advised the office on look and feel of each communciation and helped them to determine which time was most appropriate to send to their constituency. -
Congressman John Sarbanes (D-MD)
Innaugural e-Newsletter
This is the first e-Newsletter launched by the office of Congressman John Sarbanes. I worked with the office to make sure that the graphics, timing and message were of sufficient length and driving the right actions on behalf of their constituents. This message performed well for their office according to industry standards ranking above 20% (expecting 10-15%) open rate and above 1% (expecting less than 1%) clickthrough rate. -
Congresswoman Hilda Solis (D-CA)
e-Newsletter
Now, the current Secretary of the U.S. Department of Labor, this is a e-newsletter from Congresswoman Hilda Solis’ time on Capitol Hill. Under consultation, this e-newsletter was designed with a watermark, a video graphic and quick survey question as a part of the overall strategy to grow the Solis e-Newsletter audience.
Social Media Experience
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Hullabaloo Stories
Social MediaCurrently, I manage the Facebook Fan Page for Hullabaloo Stories.
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KeepAmericaFishing
Social MediaI managed the KeepAmericaFishing Web property for the American Sportfishing Association and their Facebook Fan Page during my tenure for that organization.
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United Cerebral Palsy
Social MediaThrough my work at United Cerebral Palsy, I was able to establish and build several social networks and convert a standard e-mail e-newsletter into a blog, UCPeople. These social networks include Facebook (Cause, UCP Fan Page, MyChildWithoutLimits Fan Page for the UCP Web campaign, My Child Without Limits), MySpace, Twitter, Change.org, Flickr, and LinkedIn.
From late 2007 through early 2010, the Facebook cause has raised nearly two thousand dollars and holds nearly 9,000 cause supporters.