This week, I started a new position with the Leage of Conservation Voters (LCV) as Manager of Grassroots Advocacy and Online Advocacy. This nonprofit is an environmentally focused nonprofit that has a 501(c)(4), 501(c)(3), PAC and 527 legal recognition. What makes this organization great is that they can name names without jeopardizing their nonprofit status by sheltering their activities within a 501(c)(4) legal entity. The only downside to this is when people donate they cannot deduct their donation, but the organization does not pay taxes to operate (however, they do pay certain taxes such as sales tax, personnel taxes, etc.).

Essentially, my functions consist of working with the Convio eCRM and CMS system performing e-marketing functions, devising communications strategies to raise revenue from donors who donate less than $1,000 each year as well as optimizing advocacy campaigns. Much of this work is similar to what I did while I was at United Cerebral Palsy. Already, after reading reports on the first day to get caught up, I am finding that they place a high value on performance measurement and program evaluation to fine tune what works and what doesn’t when communicating with their members. The work is fast paced and exciting. I am glad that I chose to work at LCV and I am quite sure that you can expect some of my observations while on the job to shine through here in my posts.

In the future, my posts may be more and more aligned with this role, but I will also endeavor to reflect my thoughts and views on certain subjects relating to the nonprofit and public sector as they come up. I look forward to the future with LCV and I hope you’ll join me in exploring this new horizon and adventure in my life.