Sigma Phi Epsilon Nevada Alpha
Alumni & Volunteer Corporation
As an alumnus of Sigma Phi Epsilon Nevada Alpha, this website project was near and dear to my heart. During my role as an at-large member of the ΣΦΕ Nevada Alpha Alumni & Volunteer Corporation, I volunteered to redesign their website and migrate the site content from a WordPress.com instance to a WordPress.org hosted instance to enable the flexibility of plugins and custom themes. The new website, released in late March 2013, is located at NVAlpha.org. The site utilizes a responsive design theme that is both mobile and tablet browser friendly found from Themeforest and several plugins from Codecanyon to enhance the user experience and functionality of the site. Overall, this site took about three business days to put together and created an all new experience for the SigEp Nevada Alpha alumni to network, donate to the organization and keep abreast of upcoming events for alumni to attend.

Windy Pinwheel
Family Friendly Adventures
Northern Nevada and the Sierras
A side project with my wife and two friends from college, I act as the main website administrator. This site utilizes the Triangle Magazine WordPress Theme from ThemeForest.net and several other plugins. This theme is customized to display the reviews page to look similar to the blog posts page. The Slick Social Share Buttons plugin is also customized to include AddThis.com functionality. Finally, this theme has a fully integrated OIO Publisher plugin to monteize the website through advertisements and paid blog post submissions.

Campaign to Invest in America’s Workforce
A campaign that calls for greater and more effective federal investments in our nation’s workforce skills…
While working as an independent contractor for Firefly Partners, I was assigned this project to take it from an Adobe Photoshop document, code it in HTML/CSS and convert it to a custom WordPress theme. The website launched February 2012. This site is hosted on a WordPress backend and uses the 960 grid system, jQuery library, and Adobe CS5 (Photoshop and Dreamweaver, HTML 5, CSS3). Please visit the Campaign to Invest in America’s Workforce website.

Heather Carpenter
Nonprofit Manager, Researcher, Trainer and Blogger
After commenting on a nonprofit-related article on Heather’s blog, Nonprofit Leadership 601, she contacted me to redesign her Web site after seeing mine. My work to redesign this site was pro-bono. It utilizes jQuery tabs on the blog page and jQuery xFade library on the home page for added effects. I utilized a WordPress backend, Adobe CS5 (Photoshop and Dreamweaver, HTML 5, CSS3, and the 960 grid system) to create this work from scratch and based it off of this tutorial found at PSDTuts+.

Hullabaloo Stories
Custom Stories, Board Books and Fabric Books for Children
This is my first commercial Web site endeavor. This is my wife’s hobby/business that spurred out of an experiment to help our daughter recognize family located in California and Nevada. I implemented a WordPress backend, the 960 grid system, jQuery/jFlow and built it from scracth using Adobe CS5 tools such as Photoshop, Dreamweaver, Illustrator and others in building this small business/hobby Web site. She has already received many orders and we feel the business is taking off.

SigEp Feds
A Washington, DC Metropolitan Area
Sigma Phi Epsilon Alumni Group
As Technology Chair and volunteer member of the SigEp Feds, I am in charge of the design and implementation of the Web site, now turned blog, and regular communications for the group. To keep costs to a minimum, because we are a non-dues-paying group, we chose to go the route of a blog. I am also responsible for reviewing and approving/rejecting requests to join our listserve hosted on Yahoogroups. I have been active with this group since arriving in the Washington, DC area in 2006.

KeepAmericaFishing™
Events Module

Adding a new section to a Web site is no easy task. Conceptualizing the idea, selling it to decision makers and implementing the idea are all a part of the process. The Upcoming Events section of KeepAmericaFishing™ is a dynamic section of the site that is pulled to the home page, an RSS feed and it renders an embedded Google Maps visual element and geolocation meta data on the event page utilizing ExpressionEngine custom fields.

KeepAmericaFishing™
FISH! Tales

The FISH! Tales section of KeepAmericaFishing™ operates much the same way a blog does by incorporating angler advocate/supporter submissions into the content strategy of the Web site. Here, a user submits a story using a FISH! Tales submission PHP coded form and the user then uploads their image to the Salsa Labs platform. Each story is posted after each image is edited using Adobe Lightroom 3 and Photoshop and the story is reviewed for grammar, relevance and brevity. This section also utilizes Shadowbox.js as a method of viewing larger images and videos within each FISH! Tale submission.

This section of the site also incorporates a sidebar that is different from the rest of the site and utilizes the DevDemon Tagger and built-in ExpressionEngine archive dynamic elements to enhance the user experience. The graphics in the sidebar are designed from scratch using Photoshop.

KeepAmericaFishing™
Flash Banner Ad Campaign
During the “Stop the MLPA” campaign, I was charged with creating Web banner advertisements in support of a fundraising campaign to pay litigation fees related to the campaign. The copy was simple, “Stop the MLPA, Get Your ‘Let Us Fish’ Hat Today.” Implementing the basic flash banner ad brought a professional look and feel to this campaign. These ads were hosted on various fishing advocacy forums such as Bloody Decks and 976Tuna as well as various consumer outdoor consumer fishing show Web sites, most notably on the Fred Hall Shows Web site. Read more…

KeepAmericaFishing™
May 2011 Fundraising Appeal
For this piece, I was in charge of overall graphic design and layout of the fundraising copy supplied by KeepAmericaFishing consultants, First Degree.

KeepAmericaFishing™
Action Alert
For this piece, I was in charge of overall graphic design and assisted in drafting the copy as a member of the government policy department of the American Sportfishing Association. As a team, we focused on brevity while driving traffic quickly to KeepAmericaFishing where supporters could easily take action. Please notice the usage of “Share on Facebook” and “Share on Twitter” links. Each of these links uses Google Analytics tracking to track click throughs from social networks to identify viral lift of each link emanating from each e-newsletter/action alert we launch from the Salsa Labs platform.

United Cerebral Palsy
Renewal Piece 2010
Again using the conditional population technique, the 2010 renewal for United Cerebral Palsy resulted in our most successful campaign outside of our end-of-year season. This year we incorporated the opportunity for the e-mail to go “viral” by hosting links (with embedded google analytics tracking codes) for users to share on Facebook and Twitter.

United Cerebral Palsy
Thanksgiving 2009
This is a end-of-year fundraising appeal from the 2009 holiday season. Leading a small team, I drafted and organized the 2009 holiday messaging schedule and content. I designed all images in each of the 2009 holiday-related mailings. The 2009 holiday messaging campaign included A/B testing each message to discover successful strategies to learn from each mailing. These mailings also included a “Share on Facebook” and “Share on Twitter” link to enable viral sharing of each message. We employed Google Analytics with the Bit.ly link shortening service to track traffic coming from each of these social networks.

» Please view other 2009 holiday e-mail messages.

United Cerebral Palsy
Renewal Piece 2009
This piece consisted of a membership card that was set to conditionally populate the name and membership number of the message recipient using Convio’s database and absolute background image positioning.

United Cerebral Palsy
2008 Annual Conference Brochure: Believable Hope
The graphics for this piece were designed by an external firm. It was my job to code the CSS to send as an e-mail as well as host online for further inquiry.

United Cerebral Palsy
Welcome Series: Message 3 – Social Networking
This message is message three of a four-part Welcome Series for United Cerebral Palsy. Within 30 days of introduction to the Convio mail database under my management, the recipients receive four messages at a week apart. This is the third message discussing UCP’s social media opportunities for the end user to get involved.

iConstituent, LLC
Moran iTownhall
I designed two images for this piece. The first, I designed the banner while Jim Moran’s office was a client of DCS. Moran’s office began working with iConstituent about the same time I began working for them. Again, they became a part of my portfolio of clients while at iConstituent, LLC. The second graphic is the graphic for their telephone townhall about U.S./Iran relations. I advised the office on look and feel of each communciation and helped them to determine which time was most appropriate to send to their constituency.

Congressman John Sarbanes (D-MD)
Innaugural e-Newsletter
This is the first e-Newsletter launched by the office of Congressman John Sarbanes. I worked with the office to make sure that the graphics, timing and message were of sufficient length and driving the right actions on behalf of their constituents. This message performed well for their office according to industry standards ranking above 20% (expecting 10-15%) open rate and above 1% (expecting less than 1%) clickthrough rate.

Congresswoman Hilda Solis (D-CA)
e-Newsletter
Now, the current Secretary of the U.S. Department of Labor, this is a e-newsletter from Congresswoman Hilda Solis’ time on Capitol Hill. Under consultation, this e-newsletter was designed with a watermark, a video graphic and quick survey question as a part of the overall strategy to grow the Solis e-Newsletter audience.

Hullabaloo Stories
Social Media

Currently, I manage the Facebook Fan Page for Hullabaloo Stories.

KeepAmericaFishing
Social Media

I managed the KeepAmericaFishing Web property for the American Sportfishing Association and their Facebook Fan Page during my tenure for that organization.

United Cerebral Palsy
Social Media

Through my work at United Cerebral Palsy, I was able to establish and build several social networks and convert a standard e-mail e-newsletter into a blog, UCPeople. These social networks include Facebook (Cause, UCP Fan Page, MyChildWithoutLimits Fan Page for the UCP Web campaign, My Child Without Limits), MySpace, Twitter, Change.org, Flickr, and LinkedIn.

From late 2007 through early 2010, the Facebook cause has raised nearly two thousand dollars and holds nearly 9,000 cause supporters.